The industry in many ways is immune to wider market factors. Even the recession couldn’t halt an uplift in sales with sector growth throughout the credit crunch. The fundamental reason for this is people will always want to look and feel good. This is why consumer choice on the high street has never been so vast. Mass produced brands such as Rimmel, L’Oréal and Max Factor continue to up the ante developing new products at pace. This is to be admired. That said, despite their collective strides forward they will always be one step behind the professionals. As a result, the pro brands will continually be en vogue with make-up artists, or those making their way in the industry. Let’s delve further.  From first-hand experience, with 18 years experience of ‘making-up’ thousands of faces, the number one complaint is the struggle to find a base to match skin tone. Take foundation as an example...